Flyers, brochures, postcards and forms come in all different paperweights. The term paperweight, and the number corresponding with each weight, refers to the basis weight of 500 sheets of paper. For example, 80# Cover means that 500 sheets of a certain sheet size weigh 80 pounds and the sheet size varies from paper types. This translates into the actual thickness and rigidness of each individual sheet.
Paper comes in two basic forms, text and cover. Flyers, newsletters, inserts and brochures are generally printed on text weight stock while postcards, posters, and lobby cards are printed on cover stock.
Additionally, you have a choice of uncoated or coated stock. The end use of your project will determine which kind of coating works best. Coated papers allow the ink to sit on top of the paper making the printed piece more vibrant and bright because the light reflects off the coating. An uncoated paper allows the ink to be absorbed into the paper making the colors appear muted but you can write on this paper with ease. There are many factors that will direct which type of paper works best for your project – will it be written on, is it being handed out or going through the mail and simply your personal preference on the appearance of the paper and final look of your project.
For any specific questions about the right paper for your project, your PMD Group sales person or account manager will have the answer for you.