Businesses and researchers conduct surveys over many industries to find specific answers from their consumers. Membership surveys are important to do periodically to understand what your members want and how they feel about your credit union. The purpose is to evaluate their financial habits, needs, preferences, satisfaction levels, and any other information you wish to include. Surveys give your members a voice and help them have ownership in the credit union. It also helps your members become advocates for the credit union as well.
Whether you conduct a traditional or an electronic survey, it is a great opportunity to help you gain a deeper understanding of your membership. Plus it’s powerful, flexible and easy to do! When creating your survey, ask yourself three questions:
- What is your main goal from conducting this survey?
- How will we conduct the survey?
- What will we do with our data gained from this survey?
A successful survey creates an environment where you can learn from your members. You are trying to understand where they are coming from and you want them to be fully honest with you. You’re uncovering the answers to your questions. If you can evoke a discussion amongst your members, you can dig deeper to gain a deeper understanding. By collecting information through surveys it allows yo to develop sesible decisions based on analyzed results you’ve gathered, rather taking a random stab in the dark. This type of valuable feedback can help you establish a benchmark to compare results over time.
When was the last time you took the pulse of your membership? Contact us today to discuss your next membership survey.