SEO- What is That?
If you’ve ever felt overwhelmed by the buzz around digital marketing, you’re not alone. Many businesses underestimate its importance in today’s tech-centered world. But let’s face it, digital marketing is here to stay, and it’s time to get on board! One of the key players in this game is SEO or search engine optimization. Don’t worry if you’re not exactly sure what that means – we’ve got you covered.
What’s SEO Anyway?
Search engine optimization is the magic that determines where your webpage shows up on those search result pages. It’s all about growing your web traffic in a natural, organic way. So, how do you start? Well, it all begins with something called Keyword Research.
Keyword Research: Unveiling Search Secrets
Can you remember the last time you went on Google and typed in certain words and phrases to find what you were looking for? It probably has already happened multiple times today. That may have been what happened before you were led to this article! And it’s exactly what your potential customers are doing too. But how do you discover the keywords your target audience is searching? The Google Adwords Keyword Research Tool is a good place to start. It tells you how many people are searching for specific words and which keywords are hot in your industry.
Let’s Optimize!
Once you’ve got your keywords, it’s time to optimize your website with them by fine-tuning the content on your site, incorporating relevant keywords, keeping content fresh, and leveraging the power of backlinks, among other strategies. Remember, you’re not just a webpage, you’re a treasure trove of knowledge in your niche for your audience. Keep it relevant, and make it worth their while. And don’t forget to share that awesome content on all your social media platforms. It’s not just good for SEO; it drives people back to your website.
Don’t Over Do It
Yes, you want to incorporate relevant and trending keywords onto your site. But keyword stuffing, overusing, repeating, or even hiding keywords on your site, will cause Google to flag your site and negatively impact ranking. It’s all about balance when it comes to SEO.
Why Bother with SEO?
Improving your SEO is one of the most cost-effective marketing strategies out there. Why? Because it targets users who are actively looking for what you’re offering. It’s like having a giant arrow pointing right at your webpage. More traffic means more chances for sales! Plus, SEO is a star player in brand awareness. The higher your pages and content rank on search engines, the more eyes you have on your brand.
So there you have it – a not-so-scary guide to ramping up your online presence. SEO is your trusty sidekick in the world of digital marketing, helping you stand out and connect with the right audience. Plus, having the right team of SEO experts on your side will ensure you do what’s right for your site. At PMD Group our digital marketing team is here to extend a helping hand for all your website needs. Don’t be left in the dust; get your SEO game on! Work with PMD today.
Published in May 2015. Updated as of September 2023.