We all have those little promotional items around our house that we have collected over the years. Things like stress balls, pens, or koozies with company names and logos plastered on them. Maybe you’ve gotten a few things you genuinely were excited about using. Surely customizing your “swag” is a smart promotional tool to expand your brand recognition, but spending a little more time to figure out specific products to get could be what sets you apart from your competitors.
Your customers want to receive items they can use, think about your typical day at the office or running to meetings with clients. Do you spend more time at your desk or in meetings? What do your customers do? You want to pick promotional items that are memorable and easy to incorporate in everyday life. To avoid the meaningless goodies, set a goal that you want to achieve from a promotional item. Giving out random items could be a wasted opportunity for you to really grab their attention. Find items that can connect the brand you represent with an item that can be used for work, and brand accordingly with your logo.