Marketing trends have been constantly changing. There were predictions for the year of 2015 how marketing would change for the year, and different opinions on how and where to budget for marketing for the year. The biggest general idea was in digital marketing. It’s everywhere, it’s all anyone talks about for the “newest” and “hippest” new trend. It doesn’t have to be that way, don’t let the internet craze fool you. How you market to your customers varies and there is no one way to ensure you will grasp the attention you desire. Half of 2015 is already behind us, but that doesn’t mean there aren’t new approaches you can try!
Print marketing is the oldest trick in the book, and it’s not dead! There are many reasons why printed materials to advertise your business can still ring true today. First of all, it is tangible. Mailers, brochures, posters, magazine ads, and many other items provide a tangible piece your clients can hold on to years down the road. On each of these pieces it is likely that you will also be able to help establish your brand, by bringing your brand to live with fonts, colors, images, and textures it will help you establish recognition towards you.
Another great reason to use print marketing is for its target marketing. By placing ads in newspapers, publications, magazines, or targeting mailing you are able to better reach your target market in a more concise efforts. By using demographics data to your advantage you can strategically place your brand in just the right place.