Social media is one of the hottest topics in marketing these days. We have talked about it in our blogs numerous times. That’s because it actually is important! However, it can be difficult to manage on your own. Social media can be a black hole; you go on to check something real quick and then you realize an hour has flown by! It can be hard to stay focused, especially when you aren’t seeing results.
It’s Time Consuming
Social media isn’t just a 15 minute glance over every morning; it’s an all-day task. First you have to find information, create your own content to post, respond to comments, respond to likes, thanking people for reshares and more. Everything takes time and a continuous effort throughout the day, every day. In social media marketing, you need to be online whenever your audience is online, which basically can mean 24/7.
Annoyingly Frustrating
Just like any new skill, social media can be frustrating and time consuming if you don’t know what you’re doing. While you’re busy running your own business the last thing on your mind is the social media amidst all the other tasks you have right now. Adding the social media marketing “hat” is just one more thing on your to-do list that you don’t need. Social media isn’t an easy task and we often hear stories of posts going viral via social media but that’s not likely how your social media campaign is going to go. Massive success in social media by viral posts isn’t the norm, especially for the average business owner.
Plan-less Plans
Running a paid campaign for your social media without a strategic goal or plan isn’t going to help you. For social media to be beneficial for you, there needs to be an objective. Most people want “likes” because they’ve heard that is going to bring their business success. However that’s pretty far from the truth. Likes do not equal sales. Instead of focusing on likes, you should focus on getting more customers or sales.
The Bottom Line
Bottom line here, social media marketing doesn’t have to be time consuming, frustrating, or empty. Social medial can be a pleasant experience when it’s mapped out and implemented properly. Invest your time and money into your social media plan upfront and work with a social media expert. You’ll learn the tips and tricks from the pros and you’ll skip all the frustrating parts in between. Talk to PMD and we can get you set up.