Social media is hangin’ tough and becoming an integral part of marketing plans. plans are much more robust with dozens of mediums, compared to just 5 or 10 years ago. When Facebook first debuted, it was only available to college students attending a very few of the large universities. To create an account, you were required to prove your status by using your school email address. As Facebook’s popularity increased, it expanded its membership to all college students, and then finally to anyone with internet access. Today, Facebook has more than 1.65 billion active monthly users.
Many may think that Facebook, Instagram, Snapchat, and other social media sites are geared toward younger generations that are more tech-savvy. In reality, the age of users is widespread and fairly even across generations.
Facebook, for example, has a member base that is quite similar to the internet in general. Over 63% of its users are ages 35+. What’s to blame for this shift? One solid theory is that it may be as simple as curiosity. The more attention and users these platforms get; the more people want to check it out. You can read the full article and explanation here.
Snapchat was initially extremely popular with teenagers. However, the older population is quickly catching on to this new app, and it’s changing the way businesses view it.
Twitter. Seems everyone has one, but is your audience active on it? Or what about LinkedIn? Does it make sense to advertise to employees of groups I do business with, or offer services to?
It is clear that social media isn’t going anywhere anytime soon, but it is always adapting and it’s hard to keep up. Businesses must adapt to the overall shift in digital marketing and capitalize on these opportunities to effectively reach the target market. But, how do you know which is best for you and your business? That’s where PMD Group can help. A social plan for one business is completely different than from another. Your target market and current members or customers are unique, and you’ve got to have a unique approach to reach them and make an impact. Just like our marketing services, our social management keeps you in touch with your audience with custom content.