The idea behind the Memorial Credit Union vacation loan promotion was to illustrate where the loan can take you. With today’s lower gas rates and unsteady economy, families are embracing road trips instead of flying, so we wanted to highlight a few locations across the U.S. The design really brought the concept to life. The colors grab your attention and the graphics are positioned in such a way that they’re not competing against the text; rather they enhance the words and do a great job of painting the picture. By keeping the copy simple and short, we were able to communicate everything without losing the reader’s attention. Some of the mediums included to promote the MCU vacation loan were lobby posters, drive-thru banners, on-site posters, member statement inserts, postcard to non-members, email to members, web banner, mobile app banners and Facebook cover photos.
We can help you create memorable promotions, just like this! Reach out to a PMD team member today to learn more about ways we can stretch your marketing budget to create pieces just right for you.