Summertime means hurricane season for the gulf states. The weather is inevitable, and when hurricane season hits, your business could be affected. For most businesses, helping your customers in a time of need is a core value they take to heart. One way is by making sure they have enough of the products/services they need when they are in a time of need.
Everyone behaves differently when a storm is on the way, which easily translates into their purchasing behavior. Sales of padlocks, prepared foods, batteries and water increase so people can prepare for how they chose to weather the storm. Fortunately for you, this can help you better relate to your customers and help them prepare for the storm.
Know your customers’ behavior. How do they react when threatened by the storms? Think outside the box to understand what types of products or services you might be able to offer for your customers. Once you understand your customers, come up with ideas on how to implement these ideas. How will you market to their unique needs? The more creative, the better. Keep an eye on the weather, since mail delivery could be affected, or your customers might be traveling to avoid the storm, maybe an eBlast will reach your customers better. Bad weather is inevitable, so after hurricane season assess how your marketing strategy worked. Use that information to tailor your marketing strategy for next year.