E-mail marketing is an essential marketing tool that is easy to integrate into your current campaign. Whether you have an upcoming event, promote a new product or service, or boost your web traffic an eBlast can be the perfect addition to your marketing campaign.
Your subject line can make or break whether your email gets opened or not. What makes your email important? Why should they open it? When your recipients open their inboxes and they are cluttered with deals, offers, and incentives, the subject line can make or break their decision to read or trash your email. The best subject lines are timely, relevant, short, and attention grabbing.
The most effective eBlasts offer one message written for a defined target audience. You can’t effectively speak to multiple demographics at once. If you ask your customers to do more than one thing at a time, they’ll get confused and won’t do anything.
Timing of your eBlast can be crucial, however the right message sent at the wrong time is still the right message. There are no universal rules for when the best time to send an eBlast is, it depends on your target audience and whatever your message is. Think like your customers and coordinate your message’s delivery with the exact moment it will be most relevant to them.
Your call to action should be clear. Lead your readers right where you what them to take action, whether it’s your phone number or linking to a specific page on your website, or increasing traffic to your social media profiles. Make it easy for them to click!
Your eBlasts should outshine the clutter. Its purpose is to achieve results for your business. PMD Group can help you implement these ideas into your campaign. Find out how today.