Digital marketing continues to evolve and has become an essential way for businesses to interact with their target audience in real time. If you haven’t added digital into your marketing mix, what are you waiting for? With low ad buy requirements, it really is available for every budget.
Types of Digital Marketing
Search Engine Marketing (SEM)
Search Engine Marketing is the practice of using paid advertisements that appear on search engine results pages. These ads are often referred to as pay-per-click ads, meaning you only pay when a customer clicks on your ad. SEM is a great way to reach customers at exactly the right time and is one of the quickest ways to drive traffic to your website.
Internet Radio Ads
Internet radio ads, like Spotify and Pandora, are a great way to strengthen your digital strategy. They provide consumers an interactive experience with your company and products and are an extremely cost-effective way to promote your campaign. Plus, you have the ability to reach people at times when print ads and other forms of digital advertising can’t, such as when they’re driving, working out, or cooking dinner.
Video can be an extremely powerful marketing tool for your business. With it, you can promote your products and services, increase engagement, educate consumers, and drive more traffic to your website. YouTube ads are a great way to start. Your video ad can show up on the YouTube homepage, search results page, and play before or during videos hosted on the site. There are lots of targeting options so you can be sure your YouTube campaign is helping you reach your marketing goals.
Email marketing is one of the most effective ways to reach and engage your audience. With it, you can create personalized messaging and tailor those messages based on customer actions. Email campaigns can also be tracked and analyzed to help you determine what’s working best in order to maximize results.
Social Media Marketing
Social media marketing is using social media platforms like Facebook, Instagram, and LinkedIn to engage with your audience, build your brand, increase sales and drive traffic to your website. It offers users a way to communicate with your brand and gives your brand a way to communicate with them. It’s an extremely affordable way to reach your target audience and great for generating more leads.
Display advertising is one of the most popular types of digital marketing. It’s a type of paid online advertising consisting of text, image, video, audio, and motion ads that display on websites, apps, and social media platforms. These ads offer the most robust variety of targeting options and can appear in many sizes. Users are selected to be shown an ad based on many factors including their previous online activity, such as what they searched for or browsed online, their location, and demographic information. Display ads are best suited for the widest range of marketing goals and can be seen in more places than any other type of digital ad.
If you’d like to speak with one of our marketing experts, or just need more information, contact us! We’re ready to help.