With more than 200 years` of combined credit union experience, PMD Group is the solution for you to grow your credit union. We’ve been asked what impact the use of Social Media has in a Credit Union’s marketing strategy, and our clients are often surprised that it can be a key player for them!
A common misconception is that older generations don’t use Social Media. However, according to statistics taken from 2015 data, an average of 72% of online American adults use Facebook. If we break that down by age, we see Facebook usage in these age groups to be:
- 82% of online adults ages 18-29
- 79% of those ages 30-49
- 64% of those ages 50 to 64
- and 48% of those 65 and older
Let’s talk about the largest growing age group: the Millennials (those between about 18 and 30). The National Center for Education Statistics estimates 1.855 million students graduated with a bachelor’s degree in 2015. When they graduate, they may be pretty knowledgeable on their degree area, but where are they lacking? Personal finances. They’ve got to figure out quickly answers to real world questions like “How do I do my taxes?”, “How am I supposed to pay off my student loans?”, “What kind of car can I afford”, or “How do I set up my retirement?”
As Credit Unions, this is your opportunity to swing in and capture their attention! Education is a worthy cause of most Credit Unions, and we can help you with that via Social Media.
If you want a free Social Media analysis or just to talk to someone about getting started, contact your PMD rep today or email us at sales@pmdgrp.com!