Think about the billboards along the highways. You see them every day, multiple times a day. Chance are the message they send is a quick one liner for brand recognition, not a paragraph stating everything the business does. In order to create a successful billboard ad, there are a few simple guidelines to follow.
Most of the time billboards are aimed at drivers, bikers, cyclists, or pedestrians so you only have a few seconds to catch their attention. We don’t have time to read the billboard, at most it will be a quick glance. A good rule of thumb is to keep the wording at six words or less. Also, ensure that your billboards aren’t a major distractions that might cause accidents. To avoid all distractions, another piece of advice for billboards would be to keep contact information off the advertisement. Chances are that the people who read them won’t have time to call or click at the time they go past the billboard. Again, the main idea here is to just capture their attention for brand recognition. A boring billboard will be ignored, but if you try to be too clever the message will end up being ignored or misinterpreted. So instead of text, try showing your message through creative design! Billboards can go 3D, have moving parts, or even animated. Bottom line, keep your message short and sweet.
Make your advertising count! Billboards have a large audience with the main purpose of brand exposure. Based on traffic, visibility, location, and size you can find a location that best suits your target market.