Digital marketing is an umbrella that covers a wide variety of terms. It can be hard to navigate what each acronym means and why they are important. Let’s take a look at some common acronyms used when trying to put together a digital campaign.
Clickthrough Rate (CTR)
Click-through rate (CTR) is how many people clicked on your ad (clicks) divided by the number of people who saw it (impressions). They’re an effective way to see if your digital campaign is getting the traffic you want.
A display ad is a large advertisement, that typically appears on external websites. People see display ads by targeting the user or the type of site the ad is on. Google is effective with display ads because it allows you to target 90%+ of all internet users.
Search Engine Results Page (SERP)
SERP is the page users see when they enter a query into Google, Yahoo, or any other search engine.
Search Engine Marketing (SEM)
SEM increases web traffic by paying for top search engine placement. Keywords help make sure ads are showing to qualified leads. SEM includes multiple extension options to maximize clicks.
Search Engine Optimization (SEO)
SEO is the process by which webpages are brought to the top of SERP. It generates organic visibility without paid advertising. Utilizing SEO is important because it makes your website more visible and that could mean more traffic and more opportunities to gain more customers.
Does it work?
It’s easy to break down some digital marketing vocabulary, but does it get the results it is intended for? Let’s take a look at some of the click-through rates our digital clients have gotten in the first half of 2023.
PMD Display Campaigns – CTR 0.27%
The average for our credit union campaigns is 0.26%, whereas for non-credit union campaigns the average is 2.02%. How does this compare against the average? The global internet average CTR is 0.05% and it varies by industry, format, ad format, and placement. Typically, our clients see display ad CTRs between 0.11% and 0.76%.
PMD SEM Campaigns – CTR 5.64%. CTR of 16.18% when ad extension clicks are factored in.
The global average CTR for SEM ads is 1.00% and varies widely by industry. Our clients typically see SEM and CTRs between 2.00% and 7.00% (not including ad extension clicks).
Start your digital campaign!
Campaigns get the best results when they run for a long time or continuously. They also get the best results when they are placed and monitored by people that really understand what you’re trying to achieve and who your target audience is. PMD is ready to help with any of your digital advertising needs. Contact us today.