PMD Group began more than 20 years ago in 1997 as The Marketing Department. It was founded by Debbie Fletcher and Marta Lane, two coworkers and friends with credit union experience in marketing and graphic design. The founders saw a need for an agency that could help smaller to medium size businesses with their marketing initiatives. Many times, these companies either didn’t have a designated marketing person or department or they had an employee that was wearing many different hats within their business. By partnering with The Marketing Department, credit unions could have a dedicated marketing team that managed all of their strategic plans.
PMD Marketing’s mission was very simple – helping clients meet their strategic goals. This was achieved by hiring experts in the industry and offering the key products and services that clients needed. At the core of this, however, was what set PMD Marketing apart. In addition to being experts in our field who offered important products and services, our customer service, our ethical decision making and our pride in the work we did helped us to stand out in the industry. This philosophy is still very much a part of our makeup, as listed in our values. We still hire industry experts and we still believe that customer service, responsiveness and integrity are some of the most important character traits of our most important asset: our employees.
Evolving & Growing
Upon the passing of Phil Hanusch in the spring of 2017, Laura Hanusch, past CFO for PMD Group, became CEO and sole owner. Today, PMD continues to be a company focused on creativity and growth, both for ourselves and our clients. We have clients in more than 10 industries, including credit unions, manufacturing, oil and gas, health care, book publishing and retail. We are experts at marketing for any industry, and love sharing our talents to help clients reach their goals. We eagerly anticipate the future and look forward to what the next 20 Years for PMD will bring.