When building a new website or evaluating your existing site, your choice of host may not be at the top of your mind. But, it’s actually one of the most important investments for your business’s website. Your host is the foundation of your site, so choosing a quality one is important.
What is web hosting?
When you sign up for web hosting, you’re paying for space on a web server to store all the files that make up your website. When someone types your domain name into the address bar of their browser, your host transfers all the files necessary to serve that request.
Some types of hosting include:
Your website is hosted on the same server as other clients. This means you’ll share things like memory, computing power, disk space, etc.
This is similar to shared hosting. The only difference is your website has a dedicated server space and a reserved amount of resources and memory for only your site.
You have your own server dedicated only to your website. No one else’s files are on that server. This gives you a lot of flexibility to manage your website how you want since you have complete control over the server.
This is the most reliable hosting option. It’s a group of servers that each have your files stored. When one of the servers is busy or fails, there will be another one to take its place which means little to no downtime for your website.
Why is quality web hosting important for your website?
Your choice of host does influence the overall success of your website. A low-quality host can be detrimental to your site, so it’s important to know why a quality one is important.
When your hosting platform doesn’t prioritize secure websites, you have the risk of getting hacked. A high-quality managed host will take steps to ensure your site is safe with firewall protection, malware scanning, software updates, website backups, etc. A great host will also give you easy access to your site backups and a push-button restore.
Sites go down. You won’t be immune to it, but you need a host that is quick to respond. If your site goes offline or starts having issues, you need to know that you have a support team ready to help you get things up and running again. Your host will help resolve any issues going on with your site so you can get it fully functioning as soon as possible.
Slow page load times = high bounce rate, frustrated users and will negatively impact your SEO. A good host will ensure that your site has the right resources available and will guarantee uptime, which boosts your overall performance and contributes to your search engine rankings. If your website continues to have slow load times, it may be time to switch hosts.
If you’re searching for a host for your website, or need some more information, contact us! We’re ready to help.