From industry trends to best practices to tips and tricks, we covered a lot of topics this year. Before we ring in the new year, let’s take a look back on our blog posts from 2022. We’ve compiled highlights from each one, along with the links for reading the full post.
Defining Your Buyer Personas
A buyer persona is a fictional depiction of your ideal customer. Utilizing one can help with creating material and setting the tone in your marketing campaigns. See what all goes into a persona and how to create one in this blog.
Reputation Management: How to Protect Your Brand
Protecting your reputation is protecting your brand. In the age where being “canceled” is a genuine concern, being prepared is important. Learn how to build a response strategy if your brand ever falls into a bad light.
How Strong Is Your Cybersecurity
Keeping your website and digital assets safe from threats is important. Ensuring these threats don’t compromise your important data is also important in building trust with your users and customers. Learn about the different cyber threats out there and see if you need to do an audit of your current cybersecurity measures.
Why You Should Be Using Blogs
Blogs are not a phenomenon of the past. Utilizing the power of well-written content on your site can bring a host of benefits. Read and learn about the reasons why blogs will only supercharge your current digital marketing efforts.
Social Media Do’s and Don’ts
Social media is a key player when reaching your audience. Building a platform, maintaining a brand, connecting to potential consumers, and social ads. So much is done on social media and this blog breaks down key strategies to do and strategies to ditch when taking on the vast digital landscape.
Millennials vs Gen Z: Key Differences You Should Know
Even though millennials and gen z may be close in age, the way they respond to ads, spend their money, and their overall interests vary. When homing in on your target audience, it is important to not always group these generations together. Read and learn about their key differences and how to effectively market to each.
Reintroducing Your Product
The first phase in the product life cycle is introduction. The way you launch your product can make or break how much it grows in the second phase. If you had troubles in your first launch, this blog breaks down potential issues you had and how to fix them to come back better and stronger.
The Different Types of Postage
Designing marketing material to mail out is only a part of the process. Knowing the different postage types and pricing options is the other. This blog gives a breakdown of each to help you choose the right mail class for your mail piece.
Executing your design the way you need it to be is important. The way you communicate with your designer plays a big part in that. Learning a few design terms can streamline the design process and ensure everyone stays on the same page when bringing ideas to life.