Every good business plan should include a marketing assessment. You need to know your current state to help develop your strategies of where you want to be. A good marketing analysis should include: Industry information Target market description with distinguishing characteristics Pricing sensitivity Competitor information Basically … [Read more...]
Marketing Assessment
ATM Advertising
Question - what do your ATMs look like? If you answered "tan," "black," "gray," or "like a normal ATM", we're here to give you some ideas to help your ATMs attract business and stand out from the competition. ATMs are placed where your members visit, where they work, or where the community gathers. Use the space on the machine to advertise your … [Read more...]
Postage Price Change
Most every year, the USPS changes rates across mail the mail classes and services. But this is the first time in nearly 97 years that the price of a stamp is set to go down. The reduction is part of a pre-arranged agreement with Congress. Back in 2014 the Post Office was able to increase the price of stamps by 3 cents, but it was only set to last … [Read more...]
Social Media Management- We've Got You Covered
We’re proponents of storytelling and how to successfully build your brand’s authority through social media. Many companies don't have the resources to manage social media accounts themselves. That’s where finding an outside expert can be necessary for running your social media. When you decide to pair with someone to help you launch your social … [Read more...]