Who doesn’t love summer? It’s the season of beach trips, ice cream, lightning bugs, hanging out poolside, and baseball games. For marketers like us, the joys of summer don’t stop there. Instead, they can make for excellent marketing ideas. Here are a few fun summer marketing campaigns that your customers will be remembering long after the hot … [Read more...]
Marketing Ideas to Beat the Heat
What is Your Company Culture?
We have all heard stories about companies with both good and bad work environments. These stories affect how the business is perceived in a unique way, since the stories are relayed by current or previous employees. How employees view the character and personality of their workplace is important to their satisfaction and dedication to the company, … [Read more...]
Why You Might Consider a Focus Group
Do you know what your members really want? Do you need more insight or complex answers than a survey can provide? If so, you may want to consider using a focus group to help ensure your goals are aligned with those of your members and potential members. Focus groups are a great way for credit unions to better understand their members and the needs … [Read more...]
Credit Union Consulting
Marketing can be hard. There are so many factors that come into play: What's the message you are putting out there? Who is your target audience? What mediums are you using? Is the budget appropriate for the mediums you're using? What should the marketing budget be for your size credit union, with consideration to the market you're … [Read more...]
T-Shirts Are Like Billboards
Hear us out on this one. You know a billboard can bring brand recognition, but they can be much more of a financial investment than your marketing budget can handle. And it's difficult to tie loan or new account results directly to billboards. Looking for a less expensive option with a longer lifetime? Let us suggest a t-shirt. They're … [Read more...]