Long-term growth is necessary for success, and for credit unions this means that they must continually attract new members and issue new loans. Using social media platforms is a great way to reach potential members who live and work in your community, as well as current members. A 2016 study conducted by Pew Research Center found that 69% of adults … [Read more...]
Social Media for Credit Unions
PMD360
Working with credit unions for 20 years has enabled PMD Group to have a thorough understanding of the needs of our clients and be able to develop methods to effectively meet their goals. The PMD360 program was developed based on our proven successes and is the solution to a problem central to all credit unions- the need for new members and loans. … [Read more...]
Marketing Ideas to Beat the Heat
Who doesn’t love summer? It’s the season of beach trips, ice cream, lightning bugs, hanging out poolside, and baseball games. For marketers like us, the joys of summer don’t stop there. Instead, they can make for excellent marketing ideas. Here are a few fun summer marketing campaigns that your customers will be remembering long after the hot … [Read more...]
Credit Union Consulting
Marketing can be hard. There are so many factors that come into play: What's the message you are putting out there? Who is your target audience? What mediums are you using? Is the budget appropriate for the mediums you're using? What should the marketing budget be for your size credit union, with consideration to the market you're … [Read more...]
T-Shirts Are Like Billboards
Hear us out on this one. You know a billboard can bring brand recognition, but they can be much more of a financial investment than your marketing budget can handle. And it's difficult to tie loan or new account results directly to billboards. Looking for a less expensive option with a longer lifetime? Let us suggest a t-shirt. They're … [Read more...]