Evaluate your brand. Evaluate your website. When the itch for spring cleaning hits, dive in and evaluate your business and see what could be cleaned up.
Spring cleaning doesn’t have to be just about decluttering your homes. It’s also a great time to give your business a little dusting to see where improvements can be made. Let’s talk about ways you can freshen things up!
FRESHEN YOUR BUSINESS PLAN
When is the last time you reviewed your business plan? It’s the foundation of your company, so you want to revisit your plan each year to keep things in line. Did your target market change? Did you add a new product or service? Does your SWOT include consideration for another pandemic or global crisis? These are things you’ll want to include. Make sure any new changes within your company are reflected onto your plan.
SHINE UP YOUR MARKETING STRATEGIES
Review your marketing efforts over the last few months, and even years, to seek out areas of improvement. Have your efforts brought success to your company? With new marketing trends and tactics developing, you may need to update with a strategic plan to carry you throughout 2021.
TIDY YOUR BUDGET
If you’re working with a smaller budget, you need to understand that more is not necessarily better. Spreading your budget too thin by spending a little here and a little there leads to wasted money and missed opportunities. Impressions can be more important than mediums. Look at what you’re currently spending and then set a clear plan outline for your budget. This will make it easier for you to allocate resources and measure the results of your campaign.
POLISH YOUR WEBSITE
Your website is one of your most important marketing tools but often gets ignored after launch, except for a few regular promotional updates here and there. Keeping your website up to date with the growth of your business is important, so you want to make a habit of checking it regularly. Maybe your color scheme changed, you have content that needs updating, or your site just looks extremely outdated. Whatever it is, you want to make sure your site reflects your current messaging; offers streamlined navigation, easy-to-read content and is optimized for conversion. If your site is lacking any of these, you may want to look into a web redesign.
If you need help spring cleaning your business, contact us! We’re ready to help.