Is your website successfully driving traffic but scaring them away before they complete a purchase or submit an application? Getting a good flow of visitors to your website is great but means nothing if it’s not converting into profitable members, customers, sales, or clients. The real treat is when you can successfully turn those visitors into profits. So, how can you avoid getting ghosted by your website traffic? Let’s talk about your conversion rate.
What Is a Conversion Rate?
Your conversion rate is the percentage of visitors to your website or landing page that complete a desired action such as purchasing a product, submitting a form, signing up for a service, engaging with your online chat, etc. A high conversion rate means your website is well-designed, functional, and user-friendly, while a low conversion rate could indicate poor website performance or design.
How to BOO-st Your Website’s Conversion Rate
Solve the problem
For many consumers, your value proposition is the first thing they encounter when exploring your brand. So, it’s important to clearly communicate the benefits your products and services offer, how they can solve your target audience’s problem, and why they should choose you over your competitors.
Add Live Chat
When someone visits your website, they may have questions about a product or service. Live chat allows you to assist your website visitors in real time, which is a great way to increase conversions. You should consider adding this as a feature on your website to avoid losing potential opportunities.
Utilize testimonials and reviews
When people shop, they look for reviews, recommendations, and ways that others have used a product or service before making their decision. If you have testimonials or an active community of social media followers, adding that information to your site can be a great way to boost conversions.
Strengthen your call to action (CTA)
CTA buttons play a huge role in guiding users to the next step. If done right, they create a sense of urgency to motivate the user to take action. Choose a color for your CTA that stands out from your website’s design and make sure it’s easy for your audience to locate. Most landing pages will have one call to action but will be incorporated several times to ensure the user has access to the CTA no matter where they are on the page.
Conduct A/B testing
A/B testing is a great way to find what’s working and what isn’t. It’s a method of comparing two versions of a webpage against each other to determine which one performs better. Try testing out new CTAs or changing the format of your copy to see what works for your audience.
Improve your page speed
Page speed is a huge part of the user experience. A website with slow load times will negatively impact user engagement and online conversions. To improve your page speed, you may need to upgrade your server or reduce image sizes on your site.
Simplify your navigation
When people can’t quickly find the information they’re looking for, they are less likely to remain on your site. To improve your conversion rate, focus on building simple and organized navigation.
Make your site mobile-friendly
More people use the internet on mobile devices than desktops, so having a mobile-friendly site means being able to engage with the majority of your target demographic. To improve your sites mobile performance, you may need to increase your font, reduce your image sizing, or improve your page speed.
Your conversion rate is one of your most important marketing metrics. Not only does it indicate whether your marketing is profitable, but it also reveals how visitors engage with your website. At PMD Group, we understand that maximizing client conversions is fundamental to your success. If you’re ready to start optimizing the conversion rate of your website, contact us! We’re ready to help.