Innovate with Focus Groups
Member expectations and brand perceptions are a moving target so it’s important to have a solid understanding of how your organization is perceived. What do they think of your products and services and overall service experiences. It’s their perception that counts, in the big picture.
Do you really know what your customer wants? If not, how can you find out? Surveys are great for yes and no questions, and quick ratings, but focus groups help you gather qualitative data on the customer’s experience. At PMD Group, we can facilitate your next focus group.
How Focus Groups Work
A focus group will help you gain the data and information you need to develop and improve products and services, as well as meet and exceed customer expectations.
Our 4 Step Process
- We'll start with a planning session to determine what information you hope to gather.
- Our Team will take that information and formulate the questions based on your needs.
- Next, we'll gather the group. We will lead the discussion to gather the information you are seeking.
- From here, we will recap the findings and provide suggestions to move forward.
Why Focus Groups Are Effective
Do you know why the giants in your industry seem to have an uncanny understanding of their customers? The answer lies in the power of focus groups.
For credit unions, this translates into a unique advantage. In an industry where personal connection is paramount, insights gleaned from a strategically gathered group can be what your marketing efforts are missing.
Imagine crafting financial services that resonate not just with your members' financial needs but also with their aspirations and goals.
What stories are your members waiting to tell you?