Member expectations and brand perceptions are a moving target so it’s important to have a solid understanding of how your organization is perceived. What do they think of your products and services and overall service experiences. It’s their perception that counts, in the big picture.
Do you really know what your customer wants? If not, how can you find out? Surveys are great for yes and no questions, and quick ratings, but focus groups help you gather qualitative data on the customer’s experience. At PMD Group, we can facilitate your next focus group.
So, how does it work?
- We'll start with a planning session to determine what information you hope to gather.
- Our Team will take that information and formulate the questions based on your needs.
- Next, we'll gather the focus group. We will lead the discussion to gather the information you are seeking.
- From here, we will recap the findings and provide suggestions to move forward.
A focus group will help you gain the data and information you need to develop and improve products and services, as well as meet and exceed customer expectations.