eNewsletters are a great way to reach your existing members without the added cost of postage so that you can afford to reach a larger audience. eNewsetters are typically delivered to your current membership list either to replace or supplement a printed newsletter.
eNewsletters are a bit longer than a typical eBlast because they provide a brief introduction to each newsletter article with links to the website for more detail. With an eye-catching design and effective call-to-action buttons linking directly to your website, it’s easy for your audience to take action on your offer. It also helps to increase traffic to your website.
eNewsletters can be one component of a larger marketing campaign which may include a printed newsletter, postcard or direct mailer, web and digital graphics, and more. Round out your campaign with an eNewsletter.