Videos are becoming more and more commonplace when it comes to showing you how to do something. If you’re on Facebook then you’ve certainly seen at least one recipe video, if not hundreds, in your news feed. What’s your go-to “how-to” source? Are you digging up the owner’s manual or reading through forums? Chances are you go to YouTube to not only learn how to do something, but also see it be done. These visual how-tos offer a greater sense of knowledge by including more than just one of your senses. The same goes for teaching your members about, and how to use, your products and services.
Tutorial videos engage multiple senses and show the member step-by-step how to complete the task at hand. PMD Group will write the script, coordinate the animation and voice-over process, to help you better market how to use your products and services.
Relieve your call center from the same inquires about how to set up account alerts or use bill pay. Teach your members how to use your new mobile check deposit feature. And create a quick video to not only house on your site, but market through eblasts, Facebook, and other online medium.