Your target audience is out-and-about all the time. They’re commuting back and forth to work, taking their kids to extracurricular activities, and running errands. Reach them on their daily drives, build brand awareness, and get them in your door with outdoor signage.
From roadside banners in front of your branch to billboards on the interstate, outdoor signage is an excellent touch-point to make those passing by aware of who you are and the great offers you have to share. Keep the message fresh and change it up every month or two by advertising your current promotion, a great rate, or a benefit of membership.