Finish the Year Strong with Additional Digital Marketing Efforts.
2021 will soon come to an end, but there is still time to maximize your digital marketing efforts this year. If you have some extra money in your budget, don’t let it go to waste. Here are some ways you could put the leftover funds toward a final boost that will help you attain or exceed your 2021 marketing goals.
Try a New Digital Channel
Reaching your potential customers, clients, and members at multiple parts of the funnel is crucial and easier than ever to achieve with digital marketing. Adding a new channel is a great way to build brand recognition as your business’ ads will be seen in more places online. It can also help by reaching your target customers at different stages of the funnel with a consistent message that can be presented in different ways that are best suited for each channel. For example, if you regularly do display ad campaigns, adding a Facebook or Instagram campaign is an easy way to use your surplus budget and reach potentials in a new way.
Retarget Your Website Visitors
An estimated 92% of people that visit your website are not yet ready to purchase your product or service. They are visiting your site because they are interested but are not completely ready to convert at that time. Wouldn’t it be great to be able to send a follow-up message to those people? That’s where a retargeting campaign can help. Retargeting campaigns are like other digital campaigns, but your ads are shown only to those who have previously interacted with your business by clicking on one of your ads or visiting particular pages on your website that have a tracking cookie embedded on them. Retargeting campaigns typically have higher click-thru rates than standard campaigns, because your ads are only reaching those that have already demonstrated an interest in your product or service. Retargeting campaigns offer a second chance to get your message out and therefore are a great opportunity to include more specific information about what you are advertising and present it in a unique way while ensuring that your brand stays prominent in their mind.
Use More Graphics
Digital campaigns are evaluated by Google and given quality scores based on many factors, including the quality of the graphics used and accompanying ad copy, as well as the suitability of the campaign’s landing page and inclusion of required disclaimers. Another factor that impacts the quality score is the quantity of graphics used. Responsive digital campaigns, which are those in which two graphics are used to create many sizes of ads to fit multiple placements on webpages, require two graphics. However, responsive campaigns that have 4 or more graphics are given greater quality scores, which enables them to be shown more often, which leads to a higher number of clicks on your ads, and thus a higher number of people who click-thru to your website. You can also use your leftover budget to add a static-sized ad to a responsive campaign. For example, if you want to boost the number of people who see your ad on their phones, adding a mobile-sized ad, to an existing responsive display campaign is a great way to achieve that.
Add a Video
Videos are more eye-catching on a screen than a static image and can now appear in almost as many places as images. They are also more affordable and quicker to produce than ever before. Videos offer a format that allows you to tell your story and build an emotional connection with your audience in a way that other formats can’t. They allow you flexibility in getting your message out, whether it’s done in a short 6-seconds, a more informative 30-seconds, or an in-depth two minutes. Videos can be added to existing digital campaigns or can be utilized for stand-alone campaigns on YouTube, Facebook, Instagram, and LinkedIn. Video ads can show to your targeted audience before, during, or after videos on YouTube or can appear on webpages while they are browsing. Video ads perform well among mobile users and are more likely to be shared than any other type of digital ad. Videos can also be placed on your website and are an effective way to boost your organic traffic, as Google highly favors websites that have videos, in its search engine rankings.
Increase Ad Spend for Existing Campaigns
While digital advertising enables those with smaller advertising budgets to play on the same field as the big dogs, having more money will always give your digital efforts a boost. An increase in budget means that your ads will make more impressions and be seen by more people. This leads to greater brand recognition for your business and your services and products, a boost in sales, an increase in traffic to your website, and reminds existing customers about your business. This is the quickest and easiest way to use any excess funds left in your 2021 budget and finish the year out strong.
Contact us today and we can get to work utilizing your remaining budget or start planning for 2022. We’re ready when you are.