Every good business plan should include a marketing assessment. You need to know your current state to help develop your strategies of where you want to be. A good marketing analysis should include:
- Industry information
- Target market description with distinguishing characteristics
- Pricing sensitivity
- Competitor information
Basically you need to know how the market works, what your customers want, how they behave, what your competitors offer and how you can differentiate your products and services. After the analysis has been completed, you can use the information gathered to develop your strengths, improve upon your weaknesses and create new opportunities.
PMD Group can help with a marketing analysis. We are experts in credit union marketing, and we want you to identify and reach your full potential. Each credit union is different, and each credit union should understand themselves individually, instead of comparing to peers and trying to replicate what’s working for another credit union.
Contact us to set up an appointment! We will take a look at your organization, provide a thorough assessment and propose appropriate objectives. An assessment is helpful any time of year, but especially before going into a strategic planning session. Arm yourself with details to develop winning strategies. We’re ready to help!