PMD Group is a full-service marketing agency specializing in the highest level of service to our clients, most of whom are credit unions. Our clients span across the United States, but are predominately located in Texas, Tennessee and Louisiana. PMD Group is considered an expert in the industry and we hire accountable, professional individuals that can uphold our commitment to excellence. We expect all on the PMD team to act with integrity and treat everyone with respect. Our team is passionate about what we do and we help others. We’re adaptable to the ever-evolving marketing field, and most of all, we enjoy our work and those we work with.
We are currently hiring for the following position:
Digital Web Project Coordinator
A Digital Web Project Coordinator is responsible for helping maintain projects that fall under the scope of the digital and web department. Their duties include creating content and managing online campaigns to aid in the success of marketing campaigns, coordinating website design projects and support tickets with development team and communicating with internal marketing team on site updates and downtimes. They will be responsible for using spec sheets and project profiles to execute online campaigns on, including but not limited to, social media, websites, streaming platforms and online ads. They should have basic knowledge in the key areas of digital marketing; social media, content marketing, email marketing, PPC, SEM, as well as Word Press and other CMS platforms.
Duties and Responsibilities
A Digital Web Project Coordinator will create and set up digital marketing campaigns to be reviewed by Senior Marketing Specialists before launch. They will monitor and adjust campaigns to meet the targeted goals. They will coordinate website support tickets, quote website builds, and project manage website builds, as needed. Duties will often include, but are not limited to, the following:
- Research and stay informed on advertising trends
- Decide on appropriate placement of ads
- Determine what content will reach customers and advise on ad graphics and landing pages for campaigns
- Work together with marketing reps and clients to strategize attainable goals based on budget and needs
- Communicate best practices to marketing reps and clients to achieve the most success in meeting their goals
- Publish digital marketing content online; for PMD and client projects
- Coordinate with sales team to create marketing campaigns
- Monitor key online marketing metrics to track success
- Compile reports of completed campaigns and offer best practices for future projects
- Stay current in marketing trends and news - new technology, Google updates and changes in algorithms
- Coordinate website designs and refreshes; this includes, but is not limited to, quotes, project planner review with client, site map development with development team, monitor timeline and communicate key approvals and deadlines, launch day coordination and post launch training
- Coordinate website support tickets; communicate timelines and updates with client/internal PMD marketing team
- Prepare and distribute monthly client-facing reports for hosting, ADA, and website updates
- Coordinate billing for digital marketing, hosting, ADA, and website support
- Communicate with clients on website downtimes
Additional Functions
- Manage the needs of clients, ensuring client satisfaction and maintaining consistent communication
- Prioritize workload and maintain PMD turnaround standards
- Assist sales and marketing with:
- Best practices and brainstorming
- Project coordination
- Coworker backup
- Copywriting that is compelling and relevant to digital advertising projects
- Meet with clients, potential clients, PMD management and staff as needed. This includes travel in town, and occasionally out of town. Occasional weekend travel or work may be required.
- Coordinate jobs via our project tracking software with clients, supervisor, and other PMD departments.
- Coordinate projects with external partners using their project tracking software; currently Slack and Teamwork
- Be familiar with credit unions, their products, and overall goals
- Remain current on credit union and marketing trends, as well as all PMD products and services
- Strong organization and interpersonal skills
- Can problem solve and make professional judgment appropriate for PMD
- Keep accurate time on all projects
- Review projects regularly and keep them moving
- Adhere to strict confidentiality for PMD Group, our clients, and our vendors
Qualifications for Digital Marketing
Bachelor's degree or similar certification in digital marketing, electronic media, website development or relevant field
- Willingness to learn, have self-initiative and problem solving skills
- Must be able to juggle multiple projects at the same time
- Incredible attention to detail
- Full understanding of all social media platforms
- Basic knowledge of Adobe and Microsoft Office program
- Basic knowledge of Google SEM, Google Display, Google Analytics, YouTube, Facebook, Instagram, LinkedIn, and Spotify
- Basic knowledge of Word Press and/or other CMS platforms