Marketing is no easy task. With so much riding on your performance, it’s easy to cut corners, act impulsively, and ultimately make mistakes. By fixing common pitfalls in your marketing strategy, you’ll not only benefit your team, but your brand as a whole. Before making your next marketing move, consider these mistakes to avoid.
SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities to reach potential customers. Identify what keywords are the most relevant and start using them in the content on your website.
Not having a blog
An active and informative blog is a gateway to helping new customers become acquainted with your brand and the products and services you offer. Every time you create and publish a blog post, it’s another indexed page for your site, which means one more opportunity for you to show up in search results and drive traffic to your website. Google gives preference to sites that are updated regularly, and a blog is a great way to make regular updates.
Targeting a broad audience
A common mistake marketers make is considering everyone to be a potential customer. Your marketing efforts and dollars should be focused on the groups most likely to buy from you. Do your research to identify your target audience and the best way to reach them. Use your findings to create specific buyer personas and tailor calls to action, sales copy and landing pages to each group for maximum return.
Overlooking your competition
When a customer visits your site, it should be clear what makes you different from the competition. Knowing who your competitors are, and what they offer, can help you make your business stand out. Use this knowledge to create marketing strategies that take advantage of your competitors’ weaknesses and improve your own business performance.
Avoiding social media
If your business isn’t utilizing social media, you’re missing out on a huge opportunity to connect and engage with potential customers. Social media is a way to meet your target audience where they are at across multiple channels. With a strong social media strategy, you’ll generate brand awareness, leads, sales, and revenue for your business.
Lacking a marketing plan
Every business needs a marketing plan. A plan helps you define your marketing strategy and identify the best activities and channels to market your products and services. Rather than assuming your product is for everyone, the plan focuses on key people who are most likely to buy the product. When you target your ideal customer in a smarter way, you reduce the costs of marketing and increase your chances of converting leads into sales.
Having a poor website design
Great web design feeds into your user experience and functionality, while being easy to read at first glance. If you want to drive the best results for your business, you need to invest in a website design that drives people to learn more about your business.
Spreading your budget too thin
While it’s easy to spend too little on marketing, it’s also possible to spend too much, or spend the budget you have on the wrong kind of marketing. Setting a clear outline for your budget makes it easier to allocate resources and measure the results of your campaign.
By knowing the most common marketing mistakes, you can avoid missteps and put processes into place to ensure success for your team and your company. Still, mistakes will happen, but if you reflect on what you learned, you can refocus on your goals and regain the trust of your customers. If there’s a specific area you need help with for your business, PMD Group is here to help. Contact us with any questions!