Ray Kroc, the founder of McDonald’s Corporation, believed “If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.” In today’s fast paced society businesses often forget the importance of having loyal customers and the impact it can have to create a successful organization. Behind the customers are employees servicing a customer’s needs and creating an experience they will always remember. The initial perception the customer makes on the product or service can either make or break their desire to continue business with that particular company. Without customers, there would be no jobs.
The relationship between employee satisfaction and customer loyalty are directly related. Studies have shown when employees possess a high level of job satisfaction and feel directly linked to the organizations core values they are more likely to be advocates of the corporation. This positive link feeds into the experience customers have during the purchasing process. This experience is what customers base their loyalty from. High levels of customer loyalty have been proven to reduce costs and increase overall profits.
What are you doing to keep your employees happy?