Summertime means hurricane season for the gulf states. The weather is inevitable, and when hurricane season hits, your business could be affected. For most businesses, helping your customers in a time of need is a core value they take to heart. One way is by making sure they have enough of the products/services they need when they are in a time of … [Read more...]
Hurricane Season
Surveys
Businesses and researchers conduct surveys over many industries to find specific answers from their consumers. Membership surveys are important to do periodically to understand what your members want and how they feel about your credit union. The purpose is to evaluate their financial habits, needs, preferences, satisfaction levels, and any other … [Read more...]
Your Lobby
You've been sending out mailers, pushing your social media marketing, offering promotions, and really putting yourself out there to gain new customers. You've captured their attention and they are about to walk into your lobby to see what you are all about. Now what? Your business lobby gives potential clients and customers their initial first … [Read more...]
Mail Lists
Every day, we are faced with how and who to market our clients' products and services. Most of the time, the "who" is the most important part of the equation. The days of marketing to everyone in a particular zip code are over. Improve your response rates by selecting the right group for the particular product you are promoting. Case in point – … [Read more...]
Start from the Beginning
To maintain a happy customer a company must have a happy employee. There is a general consensus of the belief “if rewards are given for a particular action, more desired behaviors will result and punishing results in less of those behaviors.” However, according to an incentive experiment held at MIT, the findings revealed monetary rewards only … [Read more...]