As a marketer, it’s important to stay on top of trends and adapt to the ever-changing marketing world. Blogging isn’t new, but it is essential to maintain a strong online presence, stand out from competition, and obtain long-term members, customers or clients. With today’s growing online consumers, it’s a critical part of your digital marketing … [Read more...]
Why You Should Be Using Blogs
Reputation Management: How to Protect Your Brand
Your business’s reputation is important. It directly influences how your customers/members/clients interact with your brand and is largely dependent on social media and online review sites. Because of this, online reputation management is something every business needs to prioritize. What Is Reputation Management and Why Is It Important? … [Read more...]
Ho, Ho, Horrible Marketing Mistakes to Avoid
Marketing is no easy task. With so much riding on your performance, it’s easy to cut corners, act impulsively, and ultimately make mistakes. By fixing common pitfalls in your marketing strategy, you’ll not only benefit your team, but your brand as a whole. Before making your next marketing move, consider these mistakes to avoid. Ignoring … [Read more...]
Ways to Show Your Appreciation During the Holiday Season
As you’re thinking of ways to use your remaining budget this year, think about your members, customers, and clients. The holidays are the perfect time to express gratitude for them choosing to do business with you. We’ve compiled a list of ideas we think are a perfect way to spread cheer and show your appreciation this holiday … [Read more...]
Is Your Site ADA Compliant?
Is Your Site Accessible to All? Over the past few years, you have no doubt heard about ADA regulations and how they apply to websites in this digital age. News of predatory and class action lawsuits rattled the industry into taking a close look at how their websites hold up against the stated guidelines and there was a rush to put monitoring and … [Read more...]