At PMD Group, our award-winning team of graphic designers make our (and your) ideas come to life! They take words and turn them into stimulating, eye-catching pieces that set our clients apart from their competition. Design isn’t easy, but we’re here to help.
Here are five reasons why it’s important to hire a professional graphic designer:
- Saves Time– There’s an old saying to “Do what you do best”, and it couldn’t be more true when it comes to design. We all have enough to handle already. A graphic designer can come up with a design or create a document in a quarter (or less) of the time it would take you.
- Saves Money– Graphic designers know what will look good, and they know the most cost-effective ways to create and print marketing materials. They use the programs printers prefer and know the types of files required for various projects. There will be much less money spent on useless things like fixes and reprints because the file wasn’t set up correctly or part of your logo got cut off.
- They Know the Rules. Designers know about things like bleed, ratios, and color theory. They are experts at combining all the appropriate elements to reinforce your message and build brand loyalty through your visual components.
- Keeps Your Look Consistent- One of the most integral parts of successful branding is consistency. It’s how customers learn to recognize you. Your brand is vital to effective marketing and encompasses everything from your logo to font size and colors used in your advertising.
- Stand Out Among Your Competition– It is 2016, and we are bombarded with thousands of ads every single day. Our brains filter out the large majority of these. A great graphic designer can help you break through the noise and reach your target market. Think about the last ad that made you stop and read it. Why did it work? Most likely, it caught your attention with its eye-catching design.
If you aren’t currently investing some of your marketing dollars in graphic design, hopefully this article outlines why you should. Marketing is ineffective if it doesn’t have a design that makes your audience stop and read. Combined, our designers have more thanr 40 years of experience and have won numerous awards in their field.
No job is too big or too small. So, if you want something, our design team can make it happen. We have annual design contracts for hours or specific jobs, or we can do designs on a per project basis.
Think BIG! Then, contact us to make it a reality.
We used a few articles as reference when writing this blog. Here are links to the full articles: https://www.summitprintingpro.com/graphicconnectionkc.com/why-hire-designer.html http://www.cinqpartners.com/5-reasons-why-you-should-hire-a-professional-designer/ http://www.howdesign.com/design-business/small-businesses-graphic-design-priority/ https://www.linkedin.com/pulse/5-reasons-you-should-hire-professional-graphic-designer-rob-garza